The Seminary’s Digital Content & Brand Management initiative provides strategic communications and integrated marketing services to all units of the seminary in order to advance the reputation, build the Seminary’s brand, and enhance the Seminary’s image through media relations, public relations, marketing communications, web/digital communications,, social media, creative services and printing services. The communication & marketing unit also facilitates two-way communication between the Seminary and its various internal and external audiences/constituents.
The Seminary’s Digital Content & Brand Management Advances the Seminary’s Mission By:
- Continuously seeking opportunities to promote the Seminary’s internal programs, services, learning partners, staff and learners
- Elevating the Seminary’s profile in the Atlanta area, the PCUSA, the Southeast region, and the nation
- Identifying, establishing, and maintaining internal and external partnerships that enhance the Seminary’s profile and the exchange of information with its constituents
- Establishing a comprehensive communications program to continuously educate and cultivate internal and external constituents to build the Seminary’s reputation, as well as foster a sense of community and commitment to the Seminary
7 Guiding Principles of the Seminary’s Communication & Marketing Initiative
- Maintain a commitment to quality and excellence.
- Promote and uphold the principles of ethics, integrity, transparency and accountability.
- Support and collaborate with Seminary teams to integrate and strengthen Seminary Digital Content & Brand Management initiatives.
- Strive to serve with professionalism all Seminary constituencies including administration, learners, learning partners, staff, donors and alumni.
- Encourage creativity and innovation
- Follow best practices in higher education communications while maximizing use of resources
- Focus on meaningful and measurable results
BRANDING THE JCSTS MISSION AND VALUES
Johnson C. Smith Theological Seminary has a proud legacy of service to the Presbyterian Church dating back to 1867 and the founding of the Freedman's Institute of Charlotte, NC.
Today, JCSTS offers customizable, competency-based theological education specializing in (1) African-American worship, preaching, and sacred arts; (2) community organizing; (3) racial reconciliation; and (4) clergy care.
Johnson C. Smith Theological Seminary provides innovative theological education to advance communities of faith, justice, and compassion.
JCSTS Values the Living Christ
Is committed to the teaching, preaching, and demonstration of the Gospel of Jesus Christ
JCSTS Values Heritage
Is grounded in the scholarship and history of the African-American religious experience
JCSTS Values Tradition
Embraces the Reformed tradition of the Christian Church embodied in Presbyterian Church (U.S.A.)
JCSTS Values Community
Invites and welcomes individuals with no preference to race, ethnicity, gender, sexual orientation, class, or nationality
JCSTS Values Ingenuity
Is innovative, creative, imaginative, and adaptable in serving the needs of a changing Church
JCSTS Values Justice
Works to create a world in which all life is valued and cared for, and where especially the 'least of these' have a place at the table
JCSTS Values Integrity
Exemplifies inclusivity, fairness, transparency, and accountability; adheres to the highest ethical and moral standards
JCSTS Values Responsiveness
Maintains an institutional culture capable of responding thoroughly--without undue haste, but without undue delay to the needs of its constituents
Currently, the JCSTS does not have a dedicated marketing person; however, ideally, that person will provide input for marketing, advertising and brand management to ensure the Seminary is communicating consistent identity and messages to internal and external audiences.
In addition to marketing the Seminary as a whole, guidance is given for the strategy, planning, and creative direction of materials developed by individual divisions, departments, units, programs and initiatives.
Key responsibilities include:
- Elevate awareness and increase positive perceptions of the Seminary
- Identify marketing strategies to enhance the Seminary’s image
- Approve and monitor use of the Seminary’s brand, marks and likeness by all divisions, departments, programs and units.
- Place advertisements in media including print, broadcast and digital outlets.
Marketing activities involve working within the Seminary on concepts that will increase positive communication both internally and externally. This function plans, prioritizes, and schedules marketing work through set Seminary priorities and procedures to support the communication & marketing team’s mission and help the Seminary achieve its goals.
The Johnson C. Smith Theological Seminary team is excited to reveal our new brand to the world. Please take a moment to explore our brand!
The following guidelines will help maintain the integrity of our logos for printed publications, web, posters, signs, collateral, and presentations. These guidelines will be updated as needed.
- Logos cannot be modified or altered in any way.
- Logos can only be reproduced in approved colors.
- Logos should not be reduced below minimum size to maintain legibility.
Logos should always be reproduced from high-resolution digital files.
All academic, administrative and support units of the Seminary are required to use the approved letterhead, envelopes, and business cards with approved logos.
Official Font and Colors
The official font of the Seminary logo is Classic Roman.
Official school colors for print are:
- Gold Pantone 7406
- Blue Pantone 296
The Official Seal of Johnson C. Smith Theological Seminary may be used only for official documents, programs, and proposals. The Seal may not be covered or used as a watermark.
Logo With Address
Our Web Services team is passionate about using the Internet as a medium to communicate to our audiences. As such, our web services staff tends to embrace new trends and stay with the leading edge of what is going on in technology and the Internet.
We use this knowledge to:
- Craft and communicate easy-to-understand messages across a variety of internet platforms
- Use new and existing social networks to keep in touch with and engage the Seminary’s audiences
- Communicate with those who find us through the internet
- Provide services for them
- Provide services for all Seminary units
- Strategize the best use for Seminary resources to speak to a connected world
Web Services should be your first stop whenever you have a project that needs to be communicated through the Internet. We want to partner with you to help you achieve your goals or, if we are not able to help you, refer you to someone who is able to help.
For your website revisions, updates, and recommendations, please refer to the ‘Website Revision & Update Form.’
Share your News
Publicity is important to the success of both your work and the reputation of the Seminary. Obtaining positive publicity, however, is almost always the result of being proactive.
Click here to access the 'Share Your News' form.
Share Your Professional Achievements
We want very much to stay informed about your research, your student success stories, awards and/or grants received; honors, conferences hosted, academic competition, papers and/or books published and any other topics you feel are newsworthy.
The information you provide may be used on the JCSTS website, in Seminary publications, social media and traditional media outlets. If submitting an event, please complete the form below or the online form two weeks in advance to allow enough time for maximum media coverage.
Click here to access the 'Share Your Professional Information' form.
JCSTS EMAIL BLASTS/NEWSLETTERS
JCSTS Email Blasts/Newsletters will be distributed as needed.
JCSTS Email Blasts/Newsletters are only for those circumstances when no other single communication method or combination of methods is sufficient. This approach prevents excessive email “spamming” to the Seminary community and ensures that high priority communications reach the intended audience. In concert with the submitter, and after considerable vetting, the Seminary’s Digital Content & Brand Management team has final discretion to determine JCSTS News/Newsletter content and posting dates.
To submit content for JCSTS Email Blasts/Newsletters, please adhere to the following guidelines:
- In a new MS Word document, write a brief announcement in Garamond font, 14 point, with single line spacing. Do not include special characters. Be sure names and titles are spelled correctly. Spell out acronyms. Do not insert hyperlinks. Instead, type the URL you want linked. Email your document as an attachment to gro.y1506404312ranim1506404312eShti1506404312mS@sw1506404312eN1506404312.
- A flyer can be sent IN ADDITION TO the requested MS Word document should the announcement require one – attach it to the email message. Images/photos pertinent to the announcement can be sent IN ADDITION TO the requested MS Word document should the announcement require them – attach them to the email message instead of inserting them onto the MS Word document. We would like to avoid, at all cost, using clip art files.
Add a short subject line, and the email address and phone number of the person to contact for more information. If your email blast/newsletter includes an event announcement, make sure to mention if it is open to the public or to specific people or groups. Make sure to mention the time, day, date and location (specific building and room number without abbreviations or informal building names).
A submission with incomplete information delays the drop of the email blast/newsletter.
All submissions for next day release are due the previous day by 5 p.m.
If there is an event date or deadline in your message, please send the announcement at least one week ahead of action or response. To be fair to all submitters, JCSTS email blasts/newsletters do not generally run particular items multiple times without special circumstance and prior understanding between the submitter and the Digital Content & Brand Management team.
Announcements of sudden or last minute events or changes to events will be handled case by case.
PHOTOGRAPHY & VIDEOGRAPHY
Priority for photography services
Please note we try to accommodate all requests but the essential items below may take precedence.
- President's Office
- News service and media requests
- Institutional primary publications
- Courses & course presentations
Requesting photography/videography services
If a photographer or videographer is needed for a Seminary-sponsored event, publications, or other campus productions, please contact the Digital Content team, gro.y1506404312ranim1506404312eShti1506404312mS@ma1506404312eTGD1506404312. You will be provided contact information for a photographer and/or videographer. Please include the date, time and budget for your request.
Use of photography
The following guidelines may be helpful for the use of photographs and other images:
- Use only high-resolution images to maintain the original quality. If a high-resolution file is needed, please contact the Digital Content team, gro.y1506404312ranim1506404312eShti1506404312mS@ma1506404312eTGD1506404312.
- Do not distort the image(s) when resizing.
- The image may not be manipulated with additional design or color elements that differ from the original.
- Consent to use the photograph or image may be needed.
Click here to access the 'Photograph Release Authorization' form.
This form should be completed and returned to the Digital Content team.
JCSTS EMAIL POLICY
The Johnson C. Smith Theological Seminary encourages the use of electronic mail or e-mail as the official means of communicating with members of the community Seminary including Learning Partners, Staff and Learners. Learning Partners and Staff should use this service in support of the missions of the Seminary. The Seminary has the right to send communications to Learners via e-mail and the right to expect that those communications will be received and read in a timely fashion.
Access to electronic mail at JCSTS is a privilege and must be treated as such by all users of this system. Abuse of this system can be a matter of legal action or official disciplinary procedures. Range of penalty for violating this policy can be from written warning, to loss of access, to referral to appropriate JCSTS authorities for disciplinary action. In cases where violation severely impacts performance and/or security, Information Technology will immediately suspend the individual’s e-mail privileges.
E-mail users should exercise extreme caution in using e-mail to communicate confidential or sensitive matters and should not assume that e-mail is private and confidential. It is especially important that users be careful in sending messages only to their intended recipient(s).
The Seminary respects the privacy of users. It does not normally inspect, monitor or disclose electronic messages without the user’s consent. However, users should realize the following:
- Electronic mail, whether or not created or stored on JCSTS’s equipment, may be considered as a Seminary record and be subject to disclosure under the Public Records Act or other laws or as a result of litigation.
- The IT department might need to observe certain transactional information in order to ensure proper functioning of the system. During these situations, the IT staff may inadvertently see the contents of your e-mail messages.
- If there is a reason to believe that the account has been used in violation of JCSTS’s policies and/or of the law, contents of the e-mail may be inspected, and/or disclosed without the prior consent of the user.
Learning Partners, Staff and Learners of the JCSTS are responsible for the use and security of their e-mail accounts. Your password should not be shared with anyone. The IT department will never ask for your password. For more information about password guidelines, please click here.
Users should also exercise extreme caution in sending confidential and sensitive matters, and should take a particular care when using the "reply" command during e-mail correspondence. Users should be aware that any e-mail utilizing Seminary-owned computer and network resources may be disclosed under Seminary policies, state and federal laws and regulations.
Assignment of e-mail address
Information Technology assigns all Learners and employees an official Seminary e-mail address (@smithSeminary.org). The e-mail address is composed of the person first name initial followed by the first seven characters of the person’s surname (i.e. John Smithers – gro.y1506404312ranim1506404312eShti1506404312ms@re1506404312htims1506404312j1506404312). In an event of duplicate names, numbers are utilized (i.e. John Smithers – gro.y1506404312ranim1506404312eShti1506404312ms@2e1506404312htims1506404312j1506404312).
Redirecting of electronic messages
Users who redirect their official JCSTS e-mail address to another address may do so at their own risk. The Seminary will not be responsible for handling of e-mail by outside vendors. E-mail lost during redirection does not absolve a student from responsibilities associated with communication sent to their official Seminary e-mail address.
Expectations regarding Learners use of e-mail
Learners are expected to check their official Seminary e-mail address on a frequent and consistent basis in order to stay current with Seminary communications. The Seminary recommends checking e-mail daily since certain communication may be time critical.
Learning Partner use of e-mail
Learning Partners will determine how e-mail is used in their classes and can require Learners to check their e-mail on a specific or more frequent basis.
Inappropriate use of e-mail
E-mail service may not be used for:
- Unlawful activities
- Commercial purpose unrelated to the college or approved by the college
- Sending unauthorized bulk e-mail messages or SPAM
- Using the service for harassment
- Using someone else's identity and password
- Uses that violate other JCSTS policies or guidelines as they apply to intellectual property, sexual or other forms of harassment, and others
- Misrepresenting your identity or affiliation in e-mail communications
- Letter bombs (resending the same email repeatedly to one or more recipients to interfere with the recipient’s use of email).
- Distributing viruses, worms, defects, Trojan horses, corrupted files, hoaxes or any other items of a destructive or deceptive nature
- Promoting illegal activity
Violations of this policy may result in restriction of access, or disciplinary action (up to and including dismissal).
When appropriate, IT deletes e-mail accounts belonging to individuals no longer affiliated with the Johnson C. Smith Theological Seminary. "No longer affiliated" is defined as having voluntarily left the Seminary, or terminated relations with the Seminary.
When IT is notified that an employee has permanently left the Johnson C. Smith Theological Seminary, the employee's e-mail access will be locked and deactivated. The email account and all associated email messages will then be deleted.
Student accounts will be locked and disabled after the student leaves the program.
Account Update / Name Change
All users requesting name change must go through the JCSTS administration. Administration will then inform the IT department of the request of change. Once the request is received, IT will start the process of creating a new e-mail account. During this process, your old username will be locked and transformed into an ‘alias’. All e-mail messages sent to your old username will be forwarded to your new username. It is your responsibility to inform anyone of your new e-mail address. IT will assist you in moving your messages from your old e-mail account to your new e-mail account.
E-mail accounts, which are inactive, will be deleted.
This policy is subject to change without notice